Banks. Financial institutions. Mortgage brokers. Credit unions—know what all of these things have in common? They deal in money. They have a lot to throw around. And since this is a fiat, fractional-reserve system we use in the west, the inner-dynamics we’ve kind of seen exposed in the past two cheap nba jerseys decades dictates that, hey, they can always just print some more or otherwise shift some decimals around.
So there really is no excuse. You definitely have a budget; you Jubileuszowy should be putting out quality commercial viewing. I would say in the objective the end result is pretty polarized: there is a collection that I consider amazing, and then there is a collection that I consider rubbish-tier. There is really little else in between.
All right, let’s start with some bad: BMO. I know that it sounds like a reference to body odor, or something, but no, that stands for Bank of Montreal. They have some of the most face-roll advertising at times. We’re going to rip apart one such time.
Look at the guy’s face when he first walks into the giant blue a banking dimension, to which people can only arrive through cut scenes involving doors; it’s clear that he’s like “OK, what is this place, and what is going on? How did I get here from Train 48?” His wife turns to him and gives him that ‘What the actual fuck Talking is going on? But, honey, he asked us Don’t a question’ look, and then Richard Young (I have no idea either) launches into some spiel that, at this point, no one is going to be listening to because of Bing the level-10 confusion they are probably experiencing after being subjected to a couple who, just to facilitate whatever this bank is trying to say, has to pass through a bizarre threshold into some world (that somehow seems to have enough sun to keep that guy a nice shade of Hollywood tanned) that offers no explanation to either the characters or the viewer. It would be different if they just ignored everything cause, hey, it’s a commercial, and just went with the program to engage in some memorable exchange of ideas. You know, “hey, it’s the blue area again! Let’s talk about banking!” (I’m hesitant to say room because it’s clear from the porch light behind them this is all taking place ‘outside.’) But they don’t. So, what does it all mean?
It means this whole conspiracy runs wholesale nba jerseys right to the very top, man.
Maybe BMO wants people to think, at some subconscious level, that they actually do operate from a parallel, high-tan dimension. Or maybe they have way, way, way too much money and built the set before the script was even written, assuming it was at all. Something tells me if we could see the director he would be as confused as cheap nba jerseys the actors: “Seriously, though, is this a joke? Where is the script? Don’t tell me we’re free-balling this thing. This isn’t train 48.”
All right, enough with singing the blues. Let’s move on to, really, the point of this blog post, and that is a bank that knows how to advertise. I think we should start with an inaugural standard that everyone (in Canada) should know and love.
First of all, Airways this guy, the spokesperson for ING direct is awesome. Secondly, I remember as a kid noticing that, just by nature of his accent, he stood out from almost all commercials. His foreign voice existed in the western commercial space long before the many who have come to recognize this strategy. (Like Orbitz, who perhaps choose a British voice because in the hopes of being associated with cleanliness? Seeing as how it’s an American company we’re going to let that one fly because, really, Orbits’ ads are awesome in their own right.) Third, I’m not just rambling here. This was all in the plan, obviously.
The marketing campaign was developed by GWP Brand Engineering. They picked an actor with a foreign accent so that customers would not be surprised to learn the bank was also foreign.
There’s many quality ING Direct ads we could look at—their advertising is top-tier—but in for the sake of brevity I want to skip forward to one from their most recent (to me) set of ads.
At first Bonanza I hated this because I thought it was too simple, but then like 8 seconds later I loved it because all good advertising is, fundamentally, simple. It’s not only simple; it’s true in one of those profound life-altering ways.
“I realized, in a deep meditation, that if I don’t want to suffer, then I simply shouldn’t suffer.”
“Realized, one day, that the key to making money is just to make money.”
“Yeah, man, I just realized one day wholesale nba jerseys that if I didn’t want to live with my wife, then I shouldn’t live with my wife.”
Anyways, it’s catchy. It makes sense. What I find the most interesting about it, though, is that it has somehow come to take the place somewhere in between a slogan cheap jerseys free shipping and just a line in a commercial, or series of commercials. ING’s identity has been, and (presumably) always will be, ‘Save Your Money,’ but they are functionally supplementing sub-slogans instead of substituting one completely for the other like a lot of companies, including banks, tend to do. MacDonald’s is particularly bad for that. They change their slogan like every second year. I think there is a great logic in being known for, if you can manage at, two catchy phrases. Why not? Two is better than one. So that said, I really have to give to the people at GWP; someone there really knows how to write tag lines.
This blog is starting to get long, so let’s just quickly look at a few other awesome bank advertisements. Next is Ally. I don’t know what ad agency they use, but it blows me away with subtle hilarity.
Ok, someone will give me a stern look if I leave Capital One off this list. They are the epitome of just throwing cash into ads. They have celebrities, blimps, some suspect-looking guy in a trench coat handing out cards. I mean, Capital One has every form of advertising you could think of. More than occasionally, though, they produce some awesome ads. Here’s one I find particularly memorable.
Ok everyone, that’s it! Thanks for reading. I’ve been on a hiatus somewhat but expect to hear more from me lately.